Abstract
Abstract Tourism is now seen as a discursive area, and as such there is a call for a fresh angle on knowledge production in tourism studies. Addressing the theme of innovative methodologies that extend gender in tourism scholarship, the present study focuses on reflexivity in knowledge production in the context of tourism entrepreneurship and gender research. Reciprocity and positionality within tourism epistemology are also examined from a gender angle, using an intriguing first-hand account of a female ethnic insider/outsider researcher's experience. Basing the study on ethnographic research conducted in Greece in 2012 for six months, twenty female and male handicraft makers co-constructed knowledge with the researcher through the methods of participant observation and interviewing. Using empirical evidence, this paper explores the messier realities and dilemmas of gender in tourism labour fieldwork.
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