Abstract
A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model
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https://doi.org/10.1080/23311975.2024.2340120
Journal: Cogent Business & Management | Publication Date: Apr 12, 2024 |
License type: CC BY 4.0 |
A bartender, a brand rep and a customer walk into a bar: an exploration of the expert middleperson in the Persuasion Knowledge Model
Join us for a 30 min session where you can share your feedback and ask us any queries you have