Abstract
The financial services industry word-wide is active not only in financing the innovation, but also in creating opportunities for digital innovation take-up that will ultimately lead to economic growth and entrepreneurial success. By analyzing the activities of the four major financial institutions in Greece in the area of innovation support activities, a 3D model is constructed that clearly demonstrates the strategic area that is shaped for initiatives that foster innovation in the financial services industry sector. This model is also useful as a strategic positioning tool as well as a comprehension model for those actors that would like to enter into this area and gain an understanding of the projects and activities already run by the actors in this field.
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