Abstract
The charity retail sector in the UK has undergone a series of changes over the last decade which have typically been grouped under the heading professionalisation. Shop managers have been under increasing pressure from senior management to maximise profits for the parent charity. However charity retail harbours many contradictions and additionally, shop managers are aware of the need to ‘act charitably’ towards their volunteers and customers. This paper focuses on senior managers’ interpretations of professionalism and attempts to close the gap between charity retail and commercial (non-charity) retail and contrasts this with the day-to-day working experiences of shop managers. In doing so it highlights the symbolic and often contested nature of (charity) retail spaces.
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