9 The Case for Behavioral Decision Research in Organizational Behavior

Abstract

We argue that the field of organizational behavior (OB) is well positioned to adopt some of the strengths of behavioral decision research (BDR). Doing so would enable the field to gain in influence, scholarly stature, paradigm strength, and practical relevance. In the course of making this argument, we review recent advances in BDR and highlight its relevance for OB. In particular, our discussion focuses on how BDR can inform topics of longstanding interest to OB researchers.