Abstract
This chapter presents details related to stock exchange listings and mergers and acquisitions. Financial public relations and investor relations practitioners have come to regard the handling of contested takeover bids and of stock exchange listings as the most taxing and the most revealing of all tests of their competence and effectiveness. Both stock exchange listing and merger and acquisitions activity have typically moved in cycles. The reasons for fluctuations in the level of listings activity are fairly clear: The more buoyant the general level of the economy and of the stock market, the more companies has ambitious expansion plans needing recourse to equity markets for funds and the more investors have the funds available to invest in them. Mergers and acquisitions have followed a rather different and at times contrary trend in recent years, picking up in 1978 and then falling back in 1981. The ban on advertising is qualified by a note exempting product or corporate advertising, noncontroversial factual information, financial results, or anything required or permitted by the stock exchange or the panel it.
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