781 Evaluation of the online-presence of ABA-verified burn centers

Abstract

Abstract Introduction Currently, patients seek health-care information online. An up-to-date online presence is vital for success among the competition amid hospitals. Hospital websites have become an important medium to communicate with patients, provide information about certain diseases/conditions and advertise healthcare services. This study aims to evaluate burn centers websites verified by the American Burn Association (ABA). Methods The online presence of the 73 ABA-verified burn centers was evaluated according to criteria previously published by Benedikt et al. This included general information on burns, first aid, treatment at the burn unit, research, and education. ABA verified burn centers were then compared to 48 German-speaking burn centers evaluated by Benedikt et al. Results Online information about patient care including treatment options and techniques was more often present in ABA-verified burn centers. However, this information was still provided in only half of the websites. Furthermore, ABA-verified burn centers more often used multimedia-based elements and social media platforms. On the other hand, German-speaking burn centers more often provided translations, general information (e.g. staff, ward) about the burn center as well as research and education. Conclusions This study demonstrates that although many burn centers have well-designed websites, relevant burn-related information on patient care, research and education is often missing or sparse. Today, most patients look for health-care information online. Also, applicants for residency or fellowship programs tend to get a first picture of their potential employer on websites or social media. Applicability of Research to Practice Keeping websites and social media up-to-date and informative can improve recruitment of patients and employees.