Abstract
This chapter reviews research on political communication in referendums that have become increasingly popular in democracies worldwide. The authors define key characteristics of referendums, touch upon participation in and popular support for referendums, and highlight the differences between them and presedential or parliamentary elections for political actors, the media, and citizens. Furthermore, they discuss findings regarding media effects on issue salience, issue understanding, turnout, and voting behaviour. The authors argue that the potential for communication and campagin effects on citizens is generally larger in a referendum campaign than in other electoral contests. Finally, the authors call for more research into referendums that will likely become even more important in the future.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
