Abstract
This chapter addresses why people engage in creativity. This question can be answered at different levels. On the one hand, one can refer to what motivates creative people to do what they do. On the other hand, the question addresses a deeper level, that of how societies today are built and how they, in turn, construct the meaning and value of creativity. Nowadays, people consider creativity intrinsically valuable largely because of its direct and indirect economic benefits. However, creative expression also has a role for health and well-being. Creativity also relates to meaning in life. The chapter then considers how creativity can be used for good or for evil.
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