Abstract
The telecommunication industry is especially exposed to technological development, as applying the latest technology is inevitable to provide high-quality service. However, the emergence of a new technology (5G) is not sufficient by itself to replace its predecessor (4G), it depends on the adoption, whether the technology will achieve success or disappear. Although 5G carries tremendous potential and having an enormous economic significance, it is surrounded by doubts of the society and a lack of B2C consumer interest. In accordance with the literature on technology acceptance and our empirical test, based on 504 B2C consumer responses, we propose a model, by summarizing factors that influence the adoption of 5G. Our results confirm that both the attributes of the technology (usefulness, enjoyment, trialability, and communicability) and personal factors (emotions, innovativeness, online entertainment habits, and being well-informed) affect the felt need of 5G, which determine the adoption intention.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
