Abstract
The mobility needs of modern societies, cities and users are different from the past. Consequently, the dynamic changes of the automotive industry trigger both challenges and opportunities. The presentation will discuss these trends and plausible future scenarios.In order to facilitate these positive changes, we recognised the potential of innovative technologies, including the liquid crystal displays. As the display is the key interface between users and devices/ vehicles, key industry players have acknowledged its significant role in attaining users’ satisfaction. The presentation will outline several initiatives driving technology developments to fulfil the emerging needs.In the open innovation era, few companies can claim to possess all future technologies in‐house. Therefore, collaborations among players with complementary technologies are especially essential to accelerate new product/ service/ solution development. New industry formation also requires new quality of communication among key value chain players to learn industry insight and to establish mutually beneficial partnerships. The rationale and the objectives of our automotive platform will be introduced.
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