427 A Survey of Mississippi Beef Cattle Producer Attitudes, Practices, and Demographics

Abstract

Abstract As input costs increase, producers need to be mindful of management practices to maintain profit margins and it is important to understand current management practices. Therefore, the objective of this study was to investigate current beef marketing strategies and beliefs of beef producers in the state of Mississippi in 2019. This survey was distributed to cattle producers in Mississippi in the June/July issue of “Cattle Business in Mississippi” magazine with return postage. There also was a link included in the “Monday Memo” email sent to members of the Mississippi Cattlemen’s Association. The survey consisted of 22 questions that were divided into three sections: current practices, current cow-calf marketing practice, and general information. Responses from the survey were anonymous and confidential and were received via paper mail or electronic responses. Responses were stored and analyzed using Qualtrics. Data collected from this study were compared with 1999 data from a similar study conducted by Little et al. (2000). Out of 148 respondents, there was a 95% completion rate of surveys taken. Most respondents were 51 years and older with 54% of the respondents being part of the cattle industry for over 31 years. Ninety percent of respondents were members of the Mississippi Cattlemen’s Association and almost 60% were certified in Beef Quality Assurance. The majority, 122 of 148 producers, stated their cattle operation was not the primary source of income for their household. The average number of cows, bulls, stockers/yearling, replacement heifers and cattle on-feed on an operation was greater in the 2019 data compared with 1999. On average, the number of cows per operation increased from 40 to 68 animals, bulls increased from 2 to 5 animals, and replacement heifers increased from 7 to 17 animals from 1999 to 2019. There was also an average increase from 30 to76 animals of stocker/yearling and an increase from 2 to 27 animals of on-feed cattle. Most producers vaccinate (81%) and deworm (85%) according to recommendations and indicated a lack of labor and time as reasons for not implementing some common management practices such as preconditioning. Respondents mainly purchased calves directly from a producer (61%) or from special sales (59%). In 1999, over one-half of respondents purchased from an auction. When it came to selling cattle, 58% of respondents sold at auction regularly in 2019. In 1999, 73% of respondents sold at auctions. In 2019, 72% of respondents stated they did not retain ownership while in 1999 only 58% of respondents did not retain ownership. In conclusion, our results suggest there have been key changes within the cattle industry regarding herd size increases and a shift in selling and purchasing habits since 1999.