Abstract
AbstractThis chapter considers the embodiment of transformations in Anglo-American saving, and addresses the making of everyday investor subjects with particular reference to the pension guides produced by state agencies on both sides of the Atlantic. The chapter is organized as follows. The first part marks out a specific route to understanding the making of investor subjects. Concerns with the disciplinary assembly of the ‘entrepreneurial self’ are extended to consider financial and especially investor subjectivity. The second part focuses on the calling up of everyday investor subjects in occupational and personal pension networks. Particular reference is made to the financial literacy programmes of US and UK governmental agencies in the individualization of responsibility and risk in pensions. The final part of the chapter explores the so-called ‘investment shortfalls’ on both sides of the Atlantic that suggest that the subject position of the investor is not simply occupied and performed by individuals in a straightforward manner.
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