Abstract
Girl crush is defined as a woman's desire to cheer and actively support women, such a phenomenon, or a strong affinity to see a wonderful woman. Recently, girl crush has become a remarkable cultural phenomenon and has emerged as a strong trend in girl group style, establishing itself as one of the popular culture strategies that draw their likes through women's tastes. This study aims to analyze the characteristics of the girl crush style of the 4th generation girl group, and the research method collected and analyzed data through previous studies, professional books, and SNS articles. Based on the brand reputation index of the girl group reputation report analyzed by the Korea Corporate Reputation Institute from January to July 2022, the data were compiled and selected from 1st to 50th, and 16 fourth-generation girl groups included in the ranking were selected as the final subjects. The study found that the girl crush styles of the fourth-generation girl groups were punk style, athletic style, military style, school girl style, futurist style, and goth style. In addition, the girl crush style is largely divided into girl crush and teen crush, and it is expressed in the style of a free-spirited girl and a strong and confident woman who visits the self according to music concepts and strategies within each style type.
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