Abstract

In order to enforce Career decision Making Efficacy of students, this study planes to examine the relationship among Self-Leadership, Self-Esteem, and Career Decision Making Efficacy. First of all, this study examined a theoretical approach followed by a statistical analysis. The self-Communication method was conducted during January in 2020. The valid survey from 340 students majoring in Airline Service was selected and analyzed by SPSS 20.0 and AMOS 20.0 Program. The results of findings were as follows: First, only Behavior-Focused Strategies of Self-Leadership shows a significant effects both on Positive and Negative Self Esteem from Self Esteem as well as Goal Selection from Career Decision making Efficacy. Secondly, Natural Reward Strategies only shows significant effects on Positive Self Esteem and Goal Selection from Career decision making efficacy. However, Self Esteem doesn't show any direct and mediation effects on Career Decision Making Efficacy. It is required to adapt appropriate strategies such as self-Leadership reinforcement, counseling, and competence program in order to enhance Self Esteem and Career Decision Making Efficacy.

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