Abstract
Presently, the primary telecommunication technology being used in India is 2G technology. However, with the advent, 3G technology was launched in India in February, 2009. 3G has not shown consistent success in all the previous countries it has been launched. Thus, it would be difficult to conclusively comment on the 3G implementation in India. The paper focuses on both supply and demand side factors of 3G implementation which are likely to impact the performance. The strategy adopted is to study 3G implementation in various countries and draw a comparative sketch followed by a study of the consumer purchasing behavior. Factor analysis is used to identify the most critical factors for success of 3G technology in India.
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