3D 스포츠 중계 시청자의 수용태도 분석 - 뇌파(EEG)를 중심으로

Abstract

This study aims to establish a basis of guidelines for 3D broadcasting and viewing and to provide basic data for sport broadcasting to secure competitiveness as one of the main contents in the era of 3D broadcasting, by measuring viewers` attitudes toward 3D-designed sport broadcasting in various ways and clarifying viewers` reponses when 3D sport broadcasting is expanded. As research subjects, this study selected 10 people in their 20s who experienced to view 3D broadcasting programs at home and lived in areas near Seoul. This study compared differences in viewers` attitudes toward 2D images and 3D images of sport broadcasting and their EEG, and the results can be summarized as below. Research Question 1: Are there any difference between viewers` attitudes toward 2D broadcasting and 3D broadcasting? It was found there was a difference between viewers` attitudes 2D broadcasting and 3D broadcasting, and both emotional likability and visual quality were higher in 3D images. Research Question 2: Are there any difference in viewers` EEG between 2D broadcasting and 3D broadcasting? It was found there was a difference in their EEG between 2D broadcasting and 3D broadcasting, and both the θ and α waves were higher in 2D images, while the β wave was higher in 3D images.