Abstract
The article discusses the problems of formation and study of the new direction in the audiovisual culture and art-3D cinema. The film set of the first Kazakhstan 3D film, i.e., complicated for production feature 3D film named "Returning to the 'A"' directed by Yegor Mikhalkov-Konchalovskiy was the experimentation facility of the research. The purpose of the study is to conduct a comprehensive evaluation of the integral characteristic of the communicative potential-social and psychological climate in the shooting team of first Kazakh 3D movie. A comprehensive analysis of the social and psychological climate in the shooting team staff of 3D movie has revealed its positive evaluation in all the communicative tests as the best, friendly, good, close to the maximum group cohesion index, sufficient level of sociability and democratic style of leadership. The author's definition to the communications as a social and informative metabolism is given. The model of film production is developed by types of communications. 3D film-making technology can extend the capabilities of the communication potential of film art as a means of mass communication.
Highlights
We have evaluated the integral characteristic of human relationships-the social and psychological climate in the staff of the shooting team of full-length staged first Kazakh 3D movie directed by Yegor MikhalkovKonchalovsky “Returning to the 'A'”
To evaluate the communicative potential and to study the social and psychological climate in the staff of the shooting team we have developed a comprehensive assessment methodology using the existing social and psychological tests and new methodological approaches, video interviewing, enabling to carry out its assessment and monitoring, we have developed a questionnaire to carry out a sociological study
His/her leading role in the forming of favorable positive social climate, being a quintessence of the communicative potential of both the creative team and later the film made by this crew, was proved
Summary
Modern 3D-technology makes the screen image more convincing and expressive, lead to the creation of a screen culture of the new virtual world (Low, 2001). 3D remains one of the most powerful technologies of film medium in modern cinematography (Ukai and Howarth, 2008). Three-dimensional image born by a new era was marked by a real revolution in the world of cinema (Zone, 2007; Mendiburu, 2009). The premiere of the full-length staged first Kazakh 3D movie “Returning to the 'A'” directed by Yegor Mikhalkov-Konchalovsky in 2011 marked the opening of the era of Kazakh 3D cinema. The film plot is based on real events during the war in Afghanistan, about the heroism and true friendship of two fellow soldiersRussian and Kazakh (Sugirbaeva, 2011; Khrabryi, 2009).
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