#380 : Clickbait in Uterine Transplant Surgery

Abstract

Background and Aims: The proliferation of social media platforms has led to the emergence of diverse online communities, presenting unique challenges in terms of patient autonomy and quality of care within the field of uterine transplantation. This research delves into the psychosocial implications of social media communities throughout the uterine transplant patient journey. The absence of standardized guidelines in these virtual spaces presents a novel landscape for healthcare professionals to navigate. This study sheds light on the evolving nature of social media and its impact on the uterine transplant journey, emphasizing the need for healthcare providers to adapt to these unfamiliar territories. Moreover, social media communities introduce additional complexities by increasing the risk of undue influence and coercion on potential donors and transplant candidates. This study will highlight the importance of exploring these themes to ensure the integrity of the transplant process. This study aims to examine the social media discourse surrounding the experiences of both donors and recipients who have undergone uterine transplant surgery. Method: A qualitative research design was employed to observe and reflect on social media posts related to donor and recipient surgeries enrolled in our uterine transplant research study program. Thematic analysis was utilised to identify recurring themes and patterns within the data collected from both recipients and donors. Results: The analysis of social media posts revealed a range of experiences shared by donors and recipients undergoing uterine transplant surgery. Both recipients and donors often expressed mixed feelings associated with their unique transplant experience. Conclusion: Future research and guidelines are needed to navigate the evolving landscape of social media in the uterine transplantation field, safeguarding the well-being of all stakeholders.