33572 Real world evidence (RWE) on sunscreen compliance and photodamage perception among consumers and dermatologists

Abstract

Sunscreen is a recommended solution to prevent skin cancer and photoaging. Consumers are advised to wear sunscreen liberally, evenly and frequently to maximize its effectiveness. However, there is a gap between the recommended and actual usage. A real world evidence study was conducted to understand the key drivers and barriers to sunscreen compliance among consumers and dermatologists. This was conducted via an online survey with 300 consumers and 90 dermatologists across Australia, China, and Japan, to assess awareness around photodamage, skin cancer, mineral and chemical sunscreen usage behaviors, and awareness of blue light impact. Results showed that the majority of Australian consumers and dermatologists perceive skin cancer as a serious public health issue due to high incidence and geographical location, compared with a significantly lower awareness among consumers and dermatologists in China and Japan. Across all countries, 87-100% of dermatologists and 53-90% of consumers associate photodamage and photoaging with skin cancer, and 69-94% of consumers believe that sunscreen is effective in preventing these issues. In comparison to chemical sunscreens, 57-70% of dermatologists believe that mineral sunscreens are superior due to low sensitivity issues, although only 19-52% of consumers are aware of mineral sunscreens. The level of concern on the health impact of blue light was only among 32-46% of consumers compared with 53-77% of dermatologists. There is an opportunity to educate and benefit consumers by translating these insights into innovative sun care products and science-based communication to guide consumers to a healthier lifestyle.