3301 視覚的表象による想起プロセスを利用した発想支援システムの開発(OS4-1 知識マネジメント・情報共有1,OS4 知識マネジメント・情報共有)

Abstract

Recently, variety of products and services are expanding than ever, and requirement to creativity is getting bigger. For the reason, numeral method of idea generation is proposed, but most of the processes are not established appropriately and outcome depends on designers themselves. This is because process of idea generation is still remained unexplained. We tried to propose idea generation model from the cognitive approach. In cognitive science, human memory is assumed as structure of verbal and nonverbal system. It is notable that nonverbal system has much more abundant information compared to verbal system, activating nonverbal memory be useful for idea generation. On the other hand, there is attention: the system which controls the visual information processing which will suppress nonverbal memory activation. In order to reinforce the nonverbal memory activation, we propose that dispersing the attention makes nonverbal memory system more activate and we created attention dispersion system and attempted an experiment to confirm that dispersing attention makes more access to memory and affect to participant's idea generation. From the experiment, participants gave more terms when their attention was dispersed, compared to no attention dispersion.