Abstract

Internal culture is considered as a factor that stresses managerial discretion, and also involves the core attitudes and motivations of those in human resources, which are vital in expanding the market share and defending against attacks from the external environment. However, cultural analysis is subjective and lacks comprehensive rules for measurement and interpretation. Culture is divided into seven dimensions (43 cultural factors): 1) outcome orientation (five factors; should be the highest in leaders), 2) details orientation (eight factors; should be the highest in intelligencers), 3) team orientation (five factors; should be the highest in instructors), 4) change orientation (five factors; should be the highest in soldiers), 5) people orientation (eight factors; should be the highest in media), 6) masculinity (seven factors), 7) stability (five factors). The ∫of each cultural factor is the score of presence multiplied by the score of strength. The score of presence of the cultural factor (10 total points) includes the following: one point for stories about using the factor, two points for jargon (one point for positive language about the factor, and another one point for negative language about the opposite of the factor), three points for frequency of using the factor (three if frequent, two if sometimes, one if occasional), and four points for materialistic preparations or impacts (two for materialistic preparation, and two for materialistic impact). The score of strength of the cultural factor (10 total points) includes the following: one point for consistency between words and deeds, two points for using the factor as a standard for judging others (one point for public judging, one point for private judging), three points for annual change in “presence” score (three points for increment, two for no change, one for reduction), and four points for spread of using the factor among the team. Converting subjective cultural measurements into objectives is useful to achieve sustainability in manpower.

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