3.X.2. Integrating trust as a key component of pandemic preparedness and resilience

Abstract

Abstract Trust is a key component of pandemic preparedness, which impacts the success of response measures during the public health emergency. Trust is built during preparedness, however the drivers and dimensions of trust are complex and context-specific. What is required is a collaborative, inclusive approach that provides a platform for communities to express their questions and concerns. The proposed workshop will begin with a presentation from a global expert on trust in the content of epidemics and pandemics and the current knowledge about how trust can be built during preparedness. This will be followed by interactive group-work, designed to encourage collaborative discussions and decision-making. Finally, introducing the WHO Hive digital platform that provides a safe space for public health communities to share information and ask questions. Attendees will then reconvene in plenary to discuss these approaches and interventions that can be implemented to build and maintain trust prior to and during an epidemic or pandemic. This workshop has the following objectives: 1. To demonstrate how trust is an important determinant of successful pandemic response; 2. To enable attendees to explore how the implementation of public health and social measures, infodemic management and digital community partnerships and engagement can build trust during pandemic preparedness for both online and offline communities; 3. To provide opportunity for attendees to workshop how the different features of the Hive digital space can enhance trust building, and to develop actionable strategies for health emergency preparedness, response and resilience. The workshop will deliver these objectives through an interactive simulation activity. Attendees will be placed into small groups to work through a scenario, having to decide on the actions that need to be taken, considering budget constraints, other health priorities, and the current local context. The teams will co-create actionable strategies for building and maintaining trust. While there is not a one size fits all approach to trust building, this workshop will aim to increase understanding of the drivers and determinants of trust to encourage participants to consider how they can be applied in their local context. It will be interactive and hands-on requiring active participation from participants. Key messages • Trust as a construct is an important component of pandemic preparedness and readiness that impacts on response. • A multidimensional approach to building and sustaining trust needs to considered across a range of drivers and determinants, where actionable strategies are vital.