Abstract
Public fascination with augmented reality (AR), virtual reality (VR), and 360° videos is increasing due to more and more affordable consumer devices. The driving forces are the gaming and entertainment industries that in turn attract company's attention in other industries. Some of these companies have already gained experience with the new applications, trying to assess their benefits for day-to-day business e.g., in tourism, health care, consumer goods industry, or product engineering. Even though the technical advances are obvious, augmented and virtual reality are relatively new technology offerings, some of them with cables and large head-mounted displays that can cause VR sickness, not to mention a lack of multisensory integration. As changes may rapidly approach, this chapter overviews the latest updates in virtual, augmented, and 360° technologies and presents some insights of using them to induce contexts in sensory product research.
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