21세기 초 북유럽 패션에 나타난 헤어디자인의 특징에 관한 연구 - 2011년∼2021년까지 -

Abstract

In this study, based on the Northern European fashion, developed by comfortable, modern, functional, equal, natural, and eco-friendly Northern Europe culture, Northern Europe hair design from 2011 to 2021 in the early 21st century was analyzed. The purpose of this study is to apply these to Korean hair design. Research method were literature, papers, and internet data investigation and analyzing. The research results are as follows; First, if you look at the hair designs for each Northern Europe representative fashion brand, Marimekko focuses on the white centered one-length blonde hair, Acne Studio pursues diversity in hair length and styling methods, but focuses on the white centered long hair. In H&M, long hair and weak wavy layer styles are predominant, and blonde and brown hair-centered hair styles appear. By using the yellow and the black model from middle of 2010s, various hairstyles such as black hair, straight hair, and tight wavy hair were appeared and pursuing globalization and diversification. Second, the characteristic of Northern Europe hair design is, In terms of shape, Marimekko and Acne Studio had the most one length, and H&M showed the most layers. The hair length was long for all 3 brands. For hair styling, natural fall, by loosening long hair was the most common in all 3 brands. In terms of texture, Marimekko and Acne Studio showed similar amount of inactivated and activated textures, but H&M showed a lot of activated texture. In terms of color, brown hair was the most common for all of 3 brands and blonde, black, and colored hair were followed by.