20-49세를 대상으로 성별에 따른 남성복 디자인에 관한 선호도 분석

Abstract

Apparel professionals need to understand the customer to effectively develop, select, and promote apparel products. Analysis of consumer preferences can help in the creative design process. Therefore the purpose of this study was to identify consumer preference by gender in two segmented group; <TEX>$20{\sim}34$</TEX> aged group and <TEX>$35{\sim}49$</TEX> aged group toward men's apparel consumers, considering target customers and female influences on men's wear purchasing. We used questionnaires that were distributed to 600 males and females aged in their 20s to 40s, using stratified sampling method. Only 547 reliable questionnaires were selected for statistical analysis. Chi-Square and t-test were used to analyze the data, using SPSS program. We obtained the following results: 1. We found that there was a significant association between segmented age group and the preference of men's jacket style. Specially <TEX>$20{\sim}34$</TEX> aged group had a significant association with styles of formal jacket, casual t-shirts, casual pants, but <TEX>$35{\sim}49$</TEX> aged group had formal pants style. Looking at the general percentage, semi-formal jacket, slim fit t shirt, straight casual pants were the most favored styles. 2. Age has an significant effect on the preferences of formal menswear fabric patterns and shirt patterns. The results of t-test showed that there found to be significant by gender in character and check pattern of shirts. 3. In design details, the number of button had not significance by gender, and 2 buttons was th most favored by both age groups. The number of gather at the waist had an significant association in <TEX>$34{\sim}49$</TEX> age group. <TEX>$20{\sim}34$</TEX> age group prefer high waist of pants, while <TEX>$35{\sim}49$</TEX> age group prefer low waist of pants. 4. For on time outfit, formal wear and tie ensemble was the most favored with significant difference by age and gender. Formal wear and no tie ensemble favored by about one third of respondents, and more favored by the younger group. For off time outfit, casual jacket and casual pants ensemble was the most favored.