Abstract
This article delves into the intersection of race, economic ideology, and Christian identity formation within the context of Black preaching to articulate what is referred to as the “neoliberal homiletic.” The neoliberal homiletic refers to the uncritical adoption of economic, ideological concepts within preaching practices, leading to a reshaping of theological goals and individual identity as examined in the context of the Black church. Preaching influenced by economic ideas constructs a Christian identity that aligns with market values and reinforces economic systems of oppression. Despite these challenges, a hopeful path forward is found in a return to historical traditions of Black preaching, which emphasize community solidarity, resistance to oppression, and a theological preference for the poor. Reclaiming these traditions can empower the Black church to address the socio-economic challenges faced by marginalized communities and counteract the pervasive influence of economism.
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