台灣國家形象轉變20年(1986-2005)-紐約時報與華盛頓郵報形塑下的台灣

Abstract

The transition of the Taiwan's national images are examined in this article through analyzing news coverage related to Taiwan in the two elite newspapers, both New York Times and Washington Post, for two decades from 1986 to 2005. Results, by employing content analysis approach to cross-examine multiple categories of news events for 20 years, indicate that the year of 1995 was the milestone for the transition of Taiwan's national images, reflected by the quantity and the quality of all Taiwan's news coverage in the two newspapers. The Taiwan's national images, have been off-focused in 80's, emerged from the confliction of the cross-Strait relationship in 90's, and framed by the collision of debating between issues of Taiwan independence and cross-Strait unification in the last decade. In short, the national images of Taiwan through the last two decades, actually occurring in different stages, have been keeping changes, and have always been framed by the cross-Strait relationships.