Abstract

The purpose of this study is to verify the The effect of safety atmosphere and conciousness level on the safety behavior of the v isitors of P yeongChang Winter O lympic G ames in 2 018 . In t his study, Questionnaires to the visitors of Pyeongchang Olympics regardless of sex and age, total 324 survey questionnaires were used for final analysis after excluding 26 questionnaires with insincere responses. Using the SPSS 22.0, AMOS 22.0 for the verification of hypotheses, the correlation analysis for multicollinearity, and the structural equation model analysis for performing the research hypotheses.BR First, the safety climate of visitors of Pyeongchang Olympics had significant effects on their consciousness level. Second, the safety climate of visitors of Pyeongchang Olympics had significant effects on their safety behavior. When the safety climate was high and formed well, the safety behavior was shown, which means that the safety climate would have positive effects on the safety behavior. Third, the consciousness level of visitors of Pyeongchang Olympics had significant effects on their safety behavior.

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