Abstract
Split-ticket or straight-ticket voting by the electorate is an important cause of institutionally divided or unified government. Contending theories of voting behavior are by no means exhausted regarding the phenomenon of ticket-splitting. This work aims at investigating the causes of split-ticket and straight-ticket voting in the 2006 Taipei and Kaohsiung mayoral and city councilor elections, and especially examines the effects of ”party preference” and ”cognitive Madisonianism.” In this article, I take advantage of ”Taiwan's Election and Democratization Study, 2006 (TEDS2006C): Taipei and Kaohsiung Cities Mayoral Elections” survey data, employing the ”cross-tabulation analyses” and ”logit models” to test the associations between socio-demographic and psycho-political correlates of voter choices. The empirical results reveal that age, ethnicity, evaluation of mayoral performance, and party preference are significant variables of split-ticket voting in the Taipei elections, while the coefficients for the factors of ethnicity, education, evaluation of mayoral performance, and party preference are significant in those of Kaohsiung. However, the results also indicate that when other control variables are taken into account, the effects of cognitive Madisonianism become statistically insignificant, and such patterns are rather stable in both Taipei and Kaohsiung cities. In the conclusion, I review the major findings and limitations of this study.
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