Abstract
The secondary literature on the book trade in the second half of the eighteenth century suggests that the presumed rise of the book trade in Holland was connected to the decline of international trading in books produced in the Dutch Republic. Book dealers in Holland concentrated on the production of Dutch-language books in an attempt to expand the domestic market. The Abraham Blusse archive contains two files that show how focusing on books in Dutch did not prevent one from trading far beyond the country's borders. In 1771 Blusse was one of the five booksellers to advertise most frequently in the Leidsche Courant. This development is also evident in the newspaper advertisements Blusse placed in both national and regional newspapers. Evidently Pieter Blusse, following in his father's footsteps, lacked neither drive nor commitment at the beginning of his career as an independent bookseller and publisher.Keywords: Abraham Blusse; advertisements; auctions; book trade; bookshop; Dutch Republic; eighteenth-century; Pieter Blusse
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