Abstract

This study was analyse fashion pictures of the text in ”GQ Taiwan” magazine. The methods of this study were (1) content analysis to induce the types of men's look and fashion trend, (2) contextual perspective to analysis the relationship between the fashion change of men's look and society in Taiwan. The objectives of this study were to explore the fashion change of men's look in ”GQ Taiwan” magazine from 1996 to 2005, to record and induce the types of men's look and fashion trends at this period, use contextual perspective to analyse the relationship between the fashion and society change, and to observe the route of men's fashion change.

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