馬來西亞臺灣中文書籍與臺灣文化知識的傳播－以大眾書局為研究個案（1984-2014）

Abstract

Bookshops and publishers play an important role in constructing the literary field, as well as cultural dissemination. The observation and analysis of publishing operations and related activities helps to clarify the reasons and the means by which the literature field and culture dissemination are formed. This paper focuses on the largest Chinese bookshop in Malaysia, Popular Bookshop, as an example, attempting to look into its role as a medium through which the literature and culture from Taiwan is disseminated. An examination of the monthly best-seller booklist over the past 30 years reveals that the Taiwan book category of elite literature has diminished in size in recent years, whereas popular literature and books about spirituality or general knowledge have become major best-sellers instead. These findings highlight a different approach when researching the topic of knowledge and cultural dissemination from Taiwan to Malaysia; that is, the observation of changing literary trends, as well as the demand of humanistic enlightenment from the general masses.