Abstract
Even though the beauty phenomenon always includes a subjective judgement, it is alwaysan important crossroads because it includes conceptualizations such as Westernizationand modernization in the institutionalization of beauty contests.Especially when we start to discuss over Turkey, external appearance -orientedexplanations in which the Westernization and modernization can easily be observed andwhich are our reference points drag us up to the beauty contests.The beauty contests, which can be examined as a symbol of social reconversion after thewar of Independence, were ignored in social sciences studies, in particular the habit ofreading through the window of History of Public Relations could not be established.These competitions are labeled with different disintegrations and different readings thatappear or do not appear since the publication of the Republic of Turkey. Beauty contestsand the reactions to them are an example of how even beauty might become politicizedand might become a political space where the views of the country are transmitted by themedia frames.In this study, the first official beauty contest organized by the Cumhuriyet Newspaper inyear 1929 is discussed within the scope of the history of Public Relations. In the study,articles, theses and various books were used regarding the subject. In addition, newspublished about the beauty contests at the Cumhuriyet and Hâkimiyeti Milliye 1(Domination of the Nation) (Ulus) newspapers during 1929, which constitute the basis ofthis study, were examined day by day and discussed within this context of the PublicRelations History
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