코로나19 상황에서 외식업장에서의 개인정보 공개에 대한 연구

Abstract

With the COVID-19 outbreak, South Korean government implemented QR(Quick Response)-code based registration system for the patrons at high-risk facilities. While the use of digital tools was complimented as an exemplary case of an effective application of information technology for contact tracing, it has also raised concerns for individuals' privacy. This study aims to unveil the drivers and inhibitors underlying attitudes and behavioral intentions on Personal Information Disclosure (PID) to restaurant visitors. Considering the specific context of COVID-19, we noted that the willingness of PID is driven by (1) intrinsic factors (perceived risk and benefit) and (2) extrinsic factors (subjective norm and government pressure). Privacy calculus theory and institutional theory were used to establish a conceptual model. The structural relationship was examined by using the survey data collected from 311 respondents who have experienced the entry log system at restaurants. We found that individuals' attitudes to PID are affected by perceived risk, perceived benefit, and subject norm. Government pressure was not significant. This study provides both theoretical and practical contributions by expanding privacy calculus theory to integrate institutional theory in deriving useful implications for prevention and control of COVID-19. Specifically, this study provides suggestion for the governmental policy settlements under the pandemic situation. Our findings contribute to acknowledging efficient strategic guidelines to prevent the epidemic infection.