Abstract
The purpose of this study is to identify the relationship among serious leisure, life satisfaction, commitment, and exercise adherence intention of yoga participants in the COVID-19 situation. In addition, it intended to determine the mediating effects of life satisfaction and commitment toward the relationship between serious leisure and exercise adherence intention. Based on the theoretical review, a model was developed and seven main hypotheses are proposed. An online survey was conducted for one month from March 2nd to 28th, 2021, and empirical analysis was conducted using the SPSS 21.0 and PROCESS macro program. As the result of analyzing 258 data in total, the authors confirmed the positive and significant causality among serious leisure, life satisfaction, commitment, and exercise adherence intention of yoga participants. Moreover, life satisfaction and commitment were found to have significant partial mediation effect. Therefore, these factors should be developed as key factors in promoting encouraging people to participate in sports activities continuously. Academical implications were presented to expand the leisure theory and practical implications were suggested to establish policies and marketing strategies to revitalize living sports.
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