171 The Northeast Georgia Beef Cattle Short Course: An Eight-year Review

Abstract

Abstract A study was conducted to assess the economic impact and knowledge retention of participants that attended the Northeast Georgia Beef Cattle Short course over an eight-year period. The course is an educational program hosted by the University of Georgia Extension Service that brings evidence-based science, technology, and economic and management strategies to Georgia beef cattle producers. The short course is taught annually, lasts a full day, and offers guest speakers and demonstrations from University of Georgia faculty and staff along with industry professionals. Non-formal feedback received from participants showcases its value and supports its continuation, but little is known about how the program impacts beef production in Georgia. The goal of the study was to quantify the long-term impact of the short course while developing an assessment tool that can be used to analyze and improve the course moving forward. Qualtrics was used to distribute a survey to 308 attendees of the short course to gather information on respondents’ role in the cattle industry, knowledge of the concepts taught, comfort level utilizing what was learned, and self-reported economic impact. The response rate was 22% for this study. 41% of respondents are retired individuals, 18% were involved in agricultural production and the remainder of participants represented outside professions. 14% of respondents reported that they believed the knowledge they gained during the short course allowed them to save or gain more than $20 per head. An additional 84% reported an economic impact up to $20/head. The most frequently reported source of cattle information was extension programs, at 17%. Based on these data, Extension has a significant impact on the Georgia cattle industry. In order to further develop the program, the recommendation is made that future courses can be developed to further build relationships with cattle producers and larger operations across the state.