Abstract
The consumption of beer is closely related to human affect. An individual's current mood state has been shown to act as an internal stimulus eliciting the urge to drink alcohol, thus activating positive outcome expectancies and drinking motives. An individual's beliefs regarding the effects of beer determine his or her labeling of mood states following the consumption of beer. The attribution of the perceived changes in current mood state to the effects of beer strengthens both an individual's alcohol expectancies and his or her drinking motives.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
