Abstract
A simultaneous approach to address optimal product and process design is presented and applied to a cosmetic lotion case study. The problem formulation integrates product quality, as assessed by customers, a model predicting lotion viscosity as a function of its composition and a process model linking process design and operation with lotion composition and microstructure. The solution of such a problem identifies the optimal lotion composition together with the interrelated process optimal specifications. This integrated design approach is shown to provide better solutions than the ones obtained when product and process design problems are solved separately.
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