14 - Retail Logistics

Abstract

An optimum Retail logistics is the one that leads us to a 100% satisfaction in accessibility to on shelf goods for customer when they are needed. Retail logistics is concerned with product availability. It means one must know what the customer wants, how to produce it, and where and when to deliver it. Today is a high point in retail sales history. Many companies are now leaders in terms of sales, including WalMart, General Motors, and other manufacturing giants. Because of more opportunities, it is easy to start a new retail business or become a franchisee. However, some consumers are bored with shopping or do not have time for it, and many retailers sell goods at low profit and try to satisfy customers' expectations, so there are many challenges that retailers face. As a science, logistics also has affected retailing, and today's mix of retailing and logistics provides great benefits. Logistics is concerning with producing, executing, transporting, sorting, providing services, and managing inventories in ways that interact with each other. The big cycle of logistics starts with planning the physical movements of products from wholesaler to retailer to customer, and then implementing and controlling them. The plan must be effective in time and costs. Three common and simultaneous advantages for companies if their logistics system is working and useful are reducing stock outs, decreasing inventories, and improving customer services.