13Popular Culture

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Abstract Scholarship on the creation and circulation of forms of popular culture has always been concerned with questions of audiences and reception. Initial theorizations of audiences as overly credulous, easily swayed masses have long been significantly complicated to account for more active participation. One of the key drivers of this move of framing audiences from passive to active has been the emergence of the discipline of fandom studies. Today, the field is truly multidisciplinary, encompassing popular culture and media studies, literary studies, communication studies and psychology, marketing and tourism studies, amongst others. Additionally, while fan communities have always been transnational and transcultural, the explosion of cross-cultural phenomena like the Korean Hallyu Wave (the worldwide popularity of Korean media texts and celebrities) has brought renewed attention to the interconnected nature of the contemporary global mediascape. Even as it has expanded, one of the main challenges to the discipline has been criticism that it has overemphasized aspects of fan identity, such as gender identity and sexual orientation, while neglecting the role of race. This critique challenges the structure of the field, whereby certain critical genealogies, methodologies, and even fandoms themselves, are granted a canonical and universal status while others are seen as tertiary. This review of published works in popular culture studies focuses on studies of fandom that aim to break these silos, selecting three publications that address different aspects of today’s globalized fandom mediascape to underline the necessity for fandom scholars to expand their understanding of how these spaces are interconnected. Thematically, the review considers how these publications address and extend three core interests of fandom studies: 1. Digital Platforms and Politics; 2. Identity and Community; and 3. Transcultural Flows.