136 Application of Ear-attached Sensor Technology (CowManager) to Detect Estrus in a Commercial Beef Cow AI Program

Abstract

Abstract The CowManager (Agis, Harmelen, the Netherlands) ear sensor technology was developed for dairy cows in confinement and has recently been adopted for pastured beef cows. The sensors fit around the ‘840’ RFID button and houses a 3-dimensional accelerometer that registers movement of the cow’s ear. Each sensor stores up to 7 d of internal data at a time and is transmitted by solar powered routers in the pasture. The objective was to determine the effectiveness of the CowManager system’s estrus detection (ED) feature in beef cows during estrous synchronization (ES), AI, and during exposure to bulls for 60 d. Fifty 6-8 yr multiparous commercial Angus-crossbred cows with calves, were fitted with CowManager ear sensors for 14 d to allow for acclimation. Cows then underwent ES using a 6-d CO-Synch + controlled internal drug release (CIDR) protocol with AI at 72 h post CIDR + prostaglandin F2α with sexed female semen. Estrus detection was determined using breeding patches (Estrotect™, Rockway Inc., Spring Valley, WI), with estrus classified as greater than 50% of color rubbed off, and CowManager sensors with a notification to a smartphone and/or computer. The CowManager sensors were effective in determining estrus in 92% (46/50) of the synchronized cows, and the first service conception rate was 74% (37/50). CowManager sensors detected 100% (37/37), and ESTROTECT patches detected 91% (34/37) of the cows in estrus that conceived by AI. During bull exposure, CowManager detected 100% (13/13) of estrus and the natural breeding dates were confirmed by ultrasound fetal aging. ESTROTECT patches were not used during exposure to bulls. However, CowManager detected 5 of the AI pregnant cows as in estrus during the exposure to bulls. CowManager’s ED feature was highly effective in determining estrus for beef cattle and was similar to breeding patches for ED.