Abstract
Despite the high prevalence of intimate partner violence (IPV) and sexual assault (SA) victimization reported among adolescent females and substantial reports of perpetration by young males, effective programs to prevent IPV/SA are limited. Male athletes are an important target for prevention efforts given their higher rates of IPV/SA perpetration compared to non-athlete peers as well as their social influence among their peers. “Coaching Boys into Men” (CBIM) is a social norms and social cognitive theory-based program intended to alter norms that foster IPV/SA perpetration, promote bystander intervention, and reduce IPV/SA perpetration by engaging and training athletic coaches as positive role models to deliver violence prevention scripts and tools to high school age male athletes.
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