12.I. Skills building seminar: Making the elevator pitch more effective: how to convince a policymaker in less than 2 minutes

Abstract

Abstract Since a number of years, the European Public Health Association (EUPHA), the European Public Health Conferences and other associations, have been working hard to translate the evidence in a such a format that policymakers take notice. For example, the WHO Regional Office for Europe works on 'telling the public health narrative' and provides factsheets and infographics, in order to effectively communicate public health messages to policymakers. At the European Public Health Conference so-called pitch presentations were introduced (at Glasgow 2014), where researchers are asked to present their work in 5 minutes with maximum 5 slides (no animations), as a way to learn to present key messages from research in just a few minutes. EUPHA has organised several skills building workshops on translation of evidence in the past years, including last year's session 'making the elevator pitch work'. Lessons learned during this workshop in Marseille are: Have a clear ask (keep it simple)Appeal to the policymaker's own interests and prioritiesSpell out how action will be beneficial for the policymakerBe aware of upcoming electionsBuilt a relationship with the assistants of politicians Following the great interest in last year's workshop, this workshop will complement the outcomes of the 'lessons learned' with additional tips for convincing a policymaker. The list of lessons learned will be expended by reflecting on models of knowledge translation. Models of knowledge translation and evidence informed policymaking are abundant. Some key aspects that can be added to the list are: considering the 'policy window', making the comparison with the policy plans, identifying the relevant stakeholders and groups affected by the problem. In this skills-building workshop, we will select a number of abstracts that have been accepted by the International Scientific Committee as posters and we will invite the presenting authors to this dare: Present your work and key messages in less than 2 minutes. In order to see whether the policymaker is convinced, we are organising a small panel of policymakers and ask them to give their feedback. Are they interested? Do they remember the key message? And if all goes well, do you get an invitation to come back and present more of your work? Key messages Being able to present your key messages anywhere, anytime is needed. Telling the public health narrative and telling a story are important skills for public health professionals to have.