120 Analytical Strategies for Survey Data in Pet Nutrition and Management

Abstract

Abstract Companion animal researchers have been at the forefront of using survey methodologies to study dogs’ and cats’ dietary and health patterns in the general population. The reporting of survey results has increased in recent years, facilitated by the rise in internet access, the modest cost of conducting web surveys, and the capability to target surveys to pet owners through address lists collected by services and social media. Data from population surveys have the potential to garner unique and comprehensive information that complements the understanding offered by designed experiments. Recent developments in survey methodologies and the availability of user-friendly survey tools enable the collection of large-scale or even Big Data sets, not only in the number of survey responses but also in the number and type of variables measured. Irrespective of the sample size, the study of survey data necessitates the consideration of complex sampling designs and analysis approaches that reflect the nature of this data. An overview of the characteristics of complex sampling designs typical of survey data with applications to companion animal nutrition is presented. The fundamentals of the analytical approaches that are suitable for survey data are demonstrated, and procedures available to accommodate clustering, stratification, underrepresentation, and nonresponse are reviewed. Examples of survey data visualization and analysis strategies are presented.