Abstract
What’s sarcastic, droll, brightly coloured, watched by millions and enforces a hegemonic masculine identity? No, not a sports centre update. Family Guy and American Dad!, along with other mainstream popular television shows, feeds into extreme notions of masculinity by depicting humorous macho images that emulate physical strength, aggressiveness, willingness to use violence, and the subordination of women to achieve it. Television as a medium plays an influential role when depicting the stereotypes that are present within social systems. In this paper I discuss the relationships between humour and the construction of a normative hegemonic masculine identity, and explore two examples from Family Guy and American Dad!. I argue that through a steady stream of humorous images, a standard is created that constructs a normative hegemonic masculinity that in turn has created a measuring stick of dominant and subordinate masculine identities. The television shows Family Guy and American Dad! use the power of satire to influence the responses of viewers
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