10. Here Comes Spiderman, the Arachnophobian: Halloween and Constructions of Gender

Abstract

Holidays are celebrations, symbolism, and cultural traditions combined. Halloween allows for individuals, for one night a year, to transform themselves and enter a fantasy world (Kugelmass, 1994). However, upon further critical examination, this rhetoric of Halloween as a harmless, imaginative, and liberating experience undermines the critical reflection of the negative impact of many of the Halloween traditions. The Halloween ritual perpetuates social constructions of gender, which reflects society’s gender inequality and heteronormativity. During Halloween celebration, exaggerated gender stereotyping is acceptable and is thus reinforcing these norms without critical examination. Themes, paraphernalia, rituals, and costumes, under labels such as ‘Halloween’, ‘tradition’, or ‘holiday’ are symbolic and hold much power. This research seeks to deconstruct these meanings in order to argue the effects they have on the reproduction of gender norms and stereotypes as well as heteronormativity. Halloween has a lot to do with visual representation. Often, this visual representation during Halloween celebration “…reproduces and reiterates more conventional messages about gender (Nelson, 2000). In the process of ‘celebration’, these messages about gender are given the opportunity to manifest themselves. Rarely do those partaking in these rituals critically examine the broader implications to gender stereotyping and inequality as well as heteronormativity and homophobia. Areas of study that will be discussed in the process of arguing these statements include gender (norms, roles, stereotypes, deviance, and sexuality), media, culture, consumerism, fashion, celebrations, and rituals.