Abstract

The article examines the empirical changes in the rhetoric of the Chinese media under the threat of the 19th CCP Congress. Using software, I generated largescale data obtained while watching evening news on CCTV for 3 months for the period 2016–2019. To validity the data, I chose: March, June, and October, when the maximum number of events occurs in China. The total amount of data includes almost three million hieroglyphic characters, which can be conditionally reduced to 7,000 standard pages of text in Russian. To identify changes in the rhetoric of the media, I assessed the frequency of using certain phrases, depending on the specific topic, using computer steganography methods and methods of mathematical statistics. The variables analyzed were as follows: the growth of Xi Jinping’s authority, coverage of the ideology promoted by the Chinese population, the fight against corruption, the defense of democracy, foreign policy issues in the modern ideological doctrine of the PRC. The results of the study are presented in the form of tables reflecting changes in the sensitivity of consumption. In the end, the conclusion drawn about the dependency between the decisions of the 19th Congress and the shift in semantic units in the encrypted data of television news.

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