시각장애인의 TV홈쇼핑 사용 환경에 관한 연구

Abstract

Due to the importance of corporate social responsibility and sustainable management, ESG (Environmental, Social, and Governance) management is becoming an essential condition for modern companies. In order to find out how the TV home shopping industry is responding to this social consensus, this study identified the current situation of the TV home shopping experience of the visually impaired. As a research method, this study examined the problems pointed out in previous studies and related media articles on the use of home shopping by the visually impaired, and conducted interviews with officials from seven domestic TV home shopping companies and 10 data home shopping companies to find out how the industry is responding to these problems. Through these interviews, we identified what improvements are needed for TV home shopping platforms that rely on visual elements as the main way to deliver information. Specifically, we found that the use of voice recognition technology, screen reader compatibility, in-broadcast service voice descriptions, expansion of telephone consultation services, and provision of information through alternative text and screen readers should be strengthened. In addition, physical factors such as customized TVs and Relumino assistive devices should be introduced, and real-time communication platforms such as live commerce should be expanded to enhance user engagement. The findings of this study can be utilized as ideas for rethinking the accessibility of TV home shopping experiences for the visually impaired as well as digital services in general.