Abstract
The goal of the given research is to identify the ways to translate individual metaphors from English into Russian. The scientific novelty is a new approach to metaphor translation: in certain contexts, depending on the background knowledge of English and Russian speakers as culture bearers, the denotative component of a metaphor might prevail over the aesthetic one, which makes it possible not to translate the metaphor at all. The conducted analysis allows for the conclusion that reconstructing culture non-specific components of individual metaphors presents no difficulties for translators. Among the techniques to translate culture specific metaphors, the author identifies demetaphorization and full substitution of the original metaphor.
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